The Visual Verbal Text

(pages 71-80)

The previous readings explained the importance of typography in a work of graphic design. This reading focuses mainly on typography as a visual product. Typography in graphic design is not only meant to be read, letters with meaning, but also letters that are shaped and positioned for a certain message or idea. The reading also discusses the book as a sculpture.  The examples provided contributed to the concept of "designer as author" as a hybrid; designer, writer, artist, and editor are interlaced.

Ps: I couldn't stop wondering as to why there's an image of a typewriter? I came up to the conclusion that a book is supposed to be for future generations, whom might not probably be fimiliar with  typewriters.

Discover:

Chip kidd- The Cheese Monkeys

Jonathan Safran Foer- Tree of Codes

Chapter 2 pages (61-69)

Chapter 2  pages (61-69)

Typography is inarguably occupies a position in Graphic design and visual communication. Type choice communicates something between the witer and the words written.

William Morris' influenced typography by integrating typographic design, craft and publishing, which was a first. Eric Gill followed in Morris' steps to create successful type designs.

Demonstrated by Morris and Gill, the idea of typographic design authorship emerges from the critical juncture that is:

-desigenrs write to advance social, political, or aesthetic philosophies

-they create typographic forms and graphic designs to visualize their writing

-they print and publish these works for distibution, aiming to further their ideas and influence society

The environment of the digital desktop in the 1980s brought writing, type designing, illustration, imaging, page layout, and printing into a single integrated system.

At the end, typography is a product, a process, and a tool, depending on how it is used.

Pioneers in typographic design:

William Morris

Eric Gill

Edward johnston

Jan Tschichold 

Chapter 2: page 51- 61

Chapter 2  page (51-61)

Typography is an essential aspect of graphic design, as they implement each other.

Vocabulary words:

Syntax: the ordering and arranging of words in sentences

Semiotics: the systematic study of symbols and signs

Legibilty: the ability of each specific alphabet character to be recognized for what it is

Liberature: a genre of literature in which the text is integrated with the physical space of the book into a meaningful whole and in which all elements- from the graphic ones to the kinds of paper and the physical shape of the book

Research Subjects:

N Katherine Hayles

Hrant Papazian's novel

Zuzana Licko