Chapter 2
pages (61-69)
Typography is
inarguably occupies a position in Graphic design and visual communication. Type
choice communicates something between the witer and the words written.
William Morris'
influenced typography by integrating typographic design, craft and publishing,
which was a first. Eric Gill followed in Morris' steps to create successful
type designs.
Demonstrated
by Morris and Gill, the idea of typographic design authorship emerges from the
critical juncture that is:
-desigenrs
write to advance social, political, or aesthetic philosophies
-they
create typographic forms and graphic designs to visualize their writing
-they
print and publish these works for distibution, aiming to further their ideas
and influence society
The
environment of the digital desktop in the 1980s brought writing, type
designing, illustration, imaging, page layout, and printing into a single
integrated system.
At
the end, typography is a product, a process, and a tool, depending on how it is
used.
Pioneers in
typographic design:
William Morris
Eric Gill
Edward johnston
Jan Tschichold
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