Saturday, October 26, 2013

The Visual Verbal Text


(pages 71-80)

The previous readings explained the importance of typography in a work of graphic design. This reading focuses mainly on typography as a visual product. Typography in graphic design is not only meant to be read, letters with meaning, but also letters that are shaped and positioned for a certain message or idea. The reading also discusses the book as a sculpture.  The examples provided contributed to the concept of "designer as author" as a hybrid; designer, writer, artist, and editor are interlaced.

Ps: I couldn't stop wondering as to why there's an image of a typewriter? I came up to the conclusion that a book is supposed to be for future generations, whom might not probably be fimiliar with  typewriters.

Discover:
Chip kidd- The Cheese Monkeys
Jonathan Safran Foer- Tree of Codes

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